The Roadmap

Five Year Anniversary NFT Drop

Perfect havoc 5th year anniversary collection

Perfect Havoc partner with Synthetic Artists to launch a collection of unique NFTs to celebrate five amazing years of the label.

Perfect Havoc is a UK dance and house record label, management, publishing and events company founded in 2016 by Adam Griffin and Robert Davies. The record label has been responsible for breaking and championing global talents early in their careers such as Joel Corry, PS1, Karen Harding, Camden Cox, Oliver Nelson, Tobtok, Just Kiddin and name a few. The label has generated over 5 billion streams globally and achieved multiple top ten UK platinum records including Joel Corry’s Head and Heart which spent six consecutive weeks at #1 in the UK in 2020 along with a Top 20 with PS1 'Fake Friends'.

An NFT For Every Day

Synthetic Artists core design team Mike Whitaker and Steve Milbourne (previously Creative Director, Sony Music UK and winner of the Media Guardian Innovation Award - Advertising for campaigns for AC/DC and Kasabian) have created a series of unique digital artworks based on the Perfect Havoc company logo which was originally designed by Pure Evil back in 2013. There will be one unique design for every day of Perfect Havoc’s existence since the record label began. Starting with the launch of the Year 1 collection representing 2016.

Additionally, Perfect Havoc will donate 20% of income as well as future income from creator fees to the music charity Nordoff Robbins which uses the power of music to connect with children and adults affected by mental health issues, life-limiting illness such as dementia, learning disabilities including autism and physical disability.

Perfect Havoc pledges to use it's web 3.0 and metaverse projects as a way of reinvesting into the the music industry and community projects starting with Nordoff Robbins.

Through the years

Starting with the original Perfect Havoc logo image as NFT #1 which was designed by Pure Evil, the five collections will build and expand in design and concept from 2D sub-collections of art in Year 1, to add animation and music as collections drop and eventually become fully animated 3D renders by year 5, reflecting key dates in the company history and the world at the time. Taking into account leap years. The full collection will consist of 1,827 unique NFTs.

As well as general design themes, we have taken key releases, chart successes, signings, and special events as well as world events and celebrations in each year to formulate special super rare editions that will also come on key dates.

Backstage access

As well as owning a unique slice of dance music history, tokens from the Perfect Havoc NFT collection will be able to be used for a variety of future applications for owners. From early and exclusive access to tickets for events and VIP areas at Perfect Havoc nights around the world, to exclusive listening sessions and remix drops and more. NFT owners will be invited to the Perfect Havoc Discord group where they can engage with the label and other collectors in a wide range of perks and benefits that will expand with each collection drop.

The timeline

Pricing and hosting

The Perfect Havoc 5th year anniversary collection will be available on the OpenSea platform, the world’s largest NFT marketplace.

The year 1 collection will see individual NFTs initially priced at 0.1 ETH to 0.2 ETH (depending on rareness) and have a creators fee royalty rate set at 5% for future re-sales.

20% of the creators fee will continue to be donated to the Nordoff Robbins charity.