London-based independent label Perfect Havoc has signed a new distribution deal with The Orchard.
Effective immediately, The Orchard will take over worldwide distribution of the Perfect Havoc catalogue and forthcoming releases.
It is a strategic step for Perfect Havoc as the company aims to boost its profile globally. The deal will also focus on acquisitions and investments in playlists, media channels and catalogue.
The Orchard, part of Sony Music, distributes independent music globally and operates in over 45 cities worldwide.
Perfect Havoc was co-founded in 2015 by long-time colleagues Adam Griffin and Robert Davies. It has multiple platinum, gold and silver awards, and more than 10 billion global streams.
The label now holds six UK Top 20 singles, including the No.1 single Head & Heart by Joel Corry & MNEK (Perfect Havoc/Atlantic). Fake Friends by PS1 feat. Alex Hosking (Perfect Havoc/Columbia) peaked at No.19.
Perfect Havoc co-founder Robert Davies said: “Adam, the Perfect Havoc team and I are delighted to be joining The Orchard family worldwide. A special thank you to our immediate home the Orchard UK team and especially Ian Dutt and Chris Manning. They are the perfect partner for Perfect Havoc showing unrivalled belief in our A&R vision, marketing strategy, and in our ability to continue to bring through new talent whilst maximising our existing roster. We are so excited to be working together and delivering forward thinking, quality new music.”
The Orchard UK’s MD Ian Dutt said: “We are delighted to welcome Adam, Rob and the Perfect Havoc team to The Orchard. They have built an incredible business over the past few years and we very much look forward to helping them on their exciting journey."
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